Advertise With Us as a Finance Platform is taking new leaps forward every day. We witnessed a 100% increase in traffic in the last couple of months which is pretty awesome. Few Stats about

  • Global Alexa Rank: 205,000 – Improving everyday
  • Rank in India: 21,580 – Improving everyday
  • Moz Rank (mR) – 5.7
  • Page Authority (PA) – 48
  • Domain Authority (DA) – 35

The best part is that these numbers have been achieved only because of our quality content and nothing else. With the current trend we are certain to double the traffic in the next couple of months. We spend a considerable amount in hosting on a dedicated server and its maintenance of course.

We invite advertisers to use as a platform to promote their business at a very affordable cost. The ROI is bound to be positive!

Advertising Plans

Ad Unit Size Placement Pricing
Fortnightly Monthly
125×125 Sidebar $30 $50
300×250 Sidebar $40 $60
728×90 Top of the Page $60 $100
728×90 After Post $30 $50

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Analysis of Financial Ratios
NIM (Net Interest Margin): Net interest margin (NIM) is a measure of the difference between the interest income generated by banks or other financial institutions and the amount of interest paid out to their lenders (for example, deposits), relative to the amount of their (interest-earning) assets. Thus, it also has high correlation to interest spread and thus impacts profitability of the bank. NIM of Andhra Bank is 2.77 which is greater than the average of all public sector banks but less than average NIM of all banks in India. This indicates that the bank is doing well as compared to an average PSB in India but lagging among all banks in India.

COF (Cost of Funds): Cost of funds for a bank is the average interest rate paid to depositors on financial products such as savings account, current account, and fixed deposits etc. Lower CoF is better for banks as it will increase profitability. COF of Andhra Bank is 7.13 which is poorer than the average among PSBs as well as poorer than average CoF of all banks.

Return on Advances: Return on advances indicates the average interest rate at which the bank lends money to the borrowers. Higher return of advances is better for higher profitability of the bank (however, higher interest rates also indicate risky assests). So this ratio should be read along with NPA Ratio for better understanding about the bank.

Return on Equity (ROE): Return on equity is the measure of bank's profitability. Higher the better. [RoE = Net Profit / Total Equity].

CRAR: Capital to Risk-Weighted Assets Ratio (also known as Capital Adequacy Ratio is the ratio of bank's capital to its risk. This ratio is also monitored by RBI for all banks and higher value indicates higher stability for a bank. CRAR of Andhra Bank is 11.76 which is less than group average among PSBs and also less than average of all banks.

NPA Ratio: Non Performing Assets refer to loans that are in jeopardy of default. Once the borrower has failed to make interest or principal payments for 90 days the loan is considered to be a non-performing asset. Thus, NPA Ratio = [Non Perforing Assets/Total Assets]. Higher NPA Ratio indicates riskiness of the bank and losses as it may result in write downs. If you are investing in a bank, be aware to check this ratio carefully. NPA Ratio of Andhra Bank is 2.45 which is high and it is poorer than average NPA of PSBs as well as average NPA of all banks.